Assistant Manager, Marketing

Assistant Manager, Marketing – Vilnius, Lithuania

Are you a zealous all-around Marketing superstar with a passion for your work? Do you want to unleash your potential in a global Fintech company looking to move money for better? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as an Assistant Manager, Marketing.

Western Union powers your pursuit.

In this role, you will lead content development, targeting and implementation of the multichannel (email/SMS/ app/web) automated lifecycle journeys and triggers globally, with the focus on Money Transfer services.

Role Responsibilities

• Lead customer communication optimization/ improvement projects, POCs and tests to improve customer engagement, and drive incremental revenue.

• Analyze customer data, partner with Product, Analytics and Marketing teams to identify key drivers, gaps, and opportunities.

• Make data-driven decisions to improve customer engagement, boost retention and increase the share of wallet (SOW) across channels and products in the most efficient way.

• Align and coordinate direct customer communication initiatives with regional / country Business Units as well as internal stakeholders.

• Practice sharing of in-depth knowledge and skills for the area of expertise.

• Drive resolutions to complex problems, collaborate with cross-functional teams to investigate, solve, document, and build processes.

• Formally or informally mentor and lead others.

Role Requirements

• University degree in a relevant field.

• Minimum 3 years of experience in Digital content or campaign development and implementation (email/SMS/app/web).

• Excellent knowledge of Customer relationship management (CRM) campaign optimization and performance measurement techniques.

• Experience in working with web analytics tools and running A/B testing.

• Experience in Messaging Platforms and customer lifecycle management and a passion for building innovative and effective marketing programs at scale.

• Strong analytical and problem-solving skills.

• Exceptional communication skills, and stakeholder management abilities.

• The ability to manage and prioritize multiple projects and tasks independently.

• The ability to interpret data commercially and manage complex cross-functional projects.

• Highly organized, attentive to details and customer centric.

• Fluency in written and spoken English.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company — transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com.

Salary

The monthly gross base salary range is 2283 - 3541 EUR. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive an annual bonus that aligns with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Lithuania specific benefits include:

• Work from abroad possibility

• Extra days off

• Volunteering activities

• Discounts and special offers

• Referral program

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-LB1

#MARK_RX